Lead Creative for Disney Lifestyle, the ‘happiest place on Instagram’.
Conceptualising, strategising and directing film and photography social content for a global audience of 16-34 year old women.
Worked across collaborations with a wide range of high-end to high-street fashion brands, including Gucci, Markus Lupfer, Zara, Aldo, Boohoo, Spectrum Collections and Skinnydip.
Experience pushing product and merchandise to users.
Channel 4 and E4
Lead Creative for the Channel 4 and E4 Instagram. Writing and producing square and vertical video and image content, creating brand affinity on digital and driving to build transmission and VOD audiences.
Work upholds the Channel 4 remit: to lead in innovation, promote diversity and create and join conversation.
Creative Instagram Producer for Channel 4 Apollo 11 Campaign
Wrote and directed a campaign of vertical digital content to celebrate the 50th anniversary the Apollo 11 moon landing. These missions put the user in the astronauts’ space boots and challenged them to complete four assignments, each inspired by the real training that the 1969 Apollo crew had to complete prior to their momentous journey.
This took users back to the late ‘60s in the most 2019 way possible: gamified vertical Instagram Stories designed for the phone, that were then cross-posted to millions on Facebook.
Lead Creative for Rimmel Ultimate Jellies campaign; an innovative, new collection of highlighters, blushers and glitter gels.
The swatch video (on the right) is the highest-viewed video on the Rimmel Instagram page since launch. The films celebrate the colour and texture of the weightless jelly product formula and the holographic packaging.