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A celebration of the worst family holiday you ever had.​

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2021 | The Academic 'Not Your Summer'

Official Music Video

Capitol Records, Universal Records.

directors HOPE KEMP & RONAN CORRIGAN

commissioner: MICHAEL WHITHAM
director of photography ADAM SINGODIA

editor ROBERT FROST

graphics KATE ARMES

line producer: CHRISSIE GALLAGHER

grade VLAD BARIN - CHEAT

1st assistant camera: PADDY CASSIDY

gaffer: RORY HARKIN

spark: CHRIS MADDEN
colour producer: CARLA THOMAS

colour assistant: THOMAS KUMELING

props master: ORLA GRIFFIN

cast and special effects make-up: SHAUNA TAGGART

band make-up artist and hair stylist: JEN QUINN

stylist: GRACE MOORE

locations manager: ROBERT BLAIR

covid compliance: JOSHUA CARLIN
 

Press

"The latest video for The Academic by TEARJERKER - that's Hope Kemp and Ronan Corrigan - starts with lead singer Craig leaping into a swimming pool with no water, lying bloodied and broken as he begins singing Not Your Summer.

Situated in a deserted holiday resort - it was filmed in Portrush, Northern Ireland - while intercut with footage from vintage Irish Tourist Board films of idyllic summer holidays, this performance video aims to capture the frustrations of a squandered summer.

But ultimately this still looks as good as a picture postcard - courtesy of vibrantly colourful set-ups captured by Adam Singodia and graded by Vlad Barin, who also worked on creating the dream Americana-esque look of the band's Kids (Don't End Up Like Me).

PROMO NEWS​

"**** - Butlins gets a bleak makeover in this intriguing promo for The Academic's 'Not Your Summer.' The Irish outfit aren't feeling the vacation vibes in this nostalgic outing, as they occupy an abandoned holiday club in what's presumably its off season. Singer Craig Fitzgerald sets the tone as he dives in an empty swimming pool - and bloodied and broken - begins to muse on heartbreak. It creates a nostalgic fee, a lingering sense of the life and happiness which once occupied the playgrounds of the building which now sits empty.

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