A celebration of the worst family holiday you ever had.
2021 | The Academic 'Not Your Summer'
Official Music Video
Capitol Records, Universal Records.
directors HOPE KEMP & RONAN CORRIGAN
commissioner: MICHAEL WHITHAM
director of photography ADAM SINGODIA
editor ROBERT FROST
graphics KATE ARMES
line producer: CHRISSIE GALLAGHER
grade VLAD BARIN - CHEAT
1st assistant camera: PADDY CASSIDY
gaffer: RORY HARKIN
spark: CHRIS MADDEN
colour producer: CARLA THOMAS
colour assistant: THOMAS KUMELING
props master: ORLA GRIFFIN
cast and special effects make-up: SHAUNA TAGGART
band make-up artist and hair stylist: JEN QUINN
stylist: GRACE MOORE
locations manager: ROBERT BLAIR
covid compliance: JOSHUA CARLIN
"The latest video for The Academic by TEARJERKER - that's Hope Kemp and Ronan Corrigan - starts with lead singer Craig leaping into a swimming pool with no water, lying bloodied and broken as he begins singing Not Your Summer.
Situated in a deserted holiday resort - it was filmed in Portrush, Northern Ireland - while intercut with footage from vintage Irish Tourist Board films of idyllic summer holidays, this performance video aims to capture the frustrations of a squandered summer.
But ultimately this still looks as good as a picture postcard - courtesy of vibrantly colourful set-ups captured by Adam Singodia and graded by Vlad Barin, who also worked on creating the dream Americana-esque look of the band's Kids (Don't End Up Like Me).
"**** - Butlins gets a bleak makeover in this intriguing promo for The Academic's 'Not Your Summer.' The Irish outfit aren't feeling the vacation vibes in this nostalgic outing, as they occupy an abandoned holiday club in what's presumably its off season. Singer Craig Fitzgerald sets the tone as he dives in an empty swimming pool - and bloodied and broken - begins to muse on heartbreak. It creates a nostalgic fee, a lingering sense of the life and happiness which once occupied the playgrounds of the building which now sits empty.