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A music video about life and love in lockdown.

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2020 | The Academic 'Anything Could Happen'

Official Music Video

Capitol Records, Universal Records.

directors HOPE KEMP & RONAN CORRIGAN

producers: CHARLEY PACKHAM & OLLIE DEACON

commissioner: MICHAEL WHITHAM

casting: ELLA HOLMES, YASMIN PHILIGENCE, SARAH WESTBY

graphic designer: KATE ARMES

colourist: FRANCIS QURESHI

Press

"Authentic, naturalistic and thoroughly charming, the video avoids overly set-up situations or challenges. It just celebrates the imperfect world we live in, and the brilliant people we get to share it with."

PROMO NEWS ​

 

"Hope Kemp and Ronan Corrigan directed the visuals, with the spread of coronavirus disrupting their plans. Turning a negative situation into something positive, they recruited footage from fans and created a kind of DIY salute to the community that exists around The Academic."

CLASH MUSIC​

"It's a beautiful video... I just think that every bit of it, right down to the final moment where everyone kisses and it says, 'stay home, stay safe’... It's beautiful."

TODAY FM

"As for their music video? According to Fitzgerald, they had to scrap all their plans due to travel restrictions. The outcome has resulted in a DIY video shot in the homes of the band along with fans sending in videos of themselves isolating with their partners. The video has given the song a new meaning and breath of life and we all think it just adds to the track’s charm."

THE HONEY POP

"The track is accompanied by a music video, directed by Hope Kemp and Ronan Corrigan. The clip is a timely piece, featuring couples enduring lockdown conditions all over the world."

ESSENTIALLY POP

"The Academic have shared a video for the track expertly directed by Hope Kemp and Ronan Corrigan - with the lockdown putting a spanner in the works of a self-proclaimed 'really fancy' music video, they turned to fans (specifically couples) in lockdown across the globe, together and apart, and the result is overwhelmingly cute."
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