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Working in the Netflix UK/IE Social Marketing team, I focus on shaping, developing and executing world-class organic social campaigns, primarily on YouTube, Facebook and TikTok.

Leaning into risk and creating bold, algorithm-breaking content. Pitching and producing 1000+ assets for the Netflix UK editorial pages. Growing the UK page to be Netflix's highest performing Facebook account, whilst simultaneously leading the Still Watching YouTube channel's pivot to vertical Shorts content, which has increased subscriber count over 40% since my involvement.

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